Sophia Zuo


BRANDING
MOTION GRAPHICS

EXPERIENCES
PRINTED MATTERS


©2026 sophiazuo

Claire’s × Walmart (Everyday Collection)

PACKAGE DESIGN(2026)


Package Design (Brand Refreshing & Packaging System)
Design by Sophia Zuo & Elsa Gonzalez, Merchandized by Geeta Singh, Rendering & Content Curation by Sophia Zuo
This project creates a cohesive Claire’s retail experience for Walmart, unifying beauty, accessories, jewelry, stationery, and seasonal products through a consistent packaging system designed for strong shelf impact and clear product hierarchy.

I contributed across packaging and fixture design, from concepts, mechanicals, and production artwork to overall merchandising layouts. True-to-size mockups and prototypes were used to test scale, spacing, and product placement, ensuring each package worked individually and as part of the complete retail environment.


Project Overview (Claire’s Everyday Collection & Licensed Items)



In-Store Fixture of Claire’s in Walmart
Fixture Rendering (Tall & Short Walls)
Designed for Walmart retail environments, the fixtures bring Claire’s products across beauty, accessories, jewelry, hair, and gifting into a cohesive and easy-to-shop in-store experience. The assortment is strategically organized to balance product variety, visual impact, and clear category navigation.

To ensure accurate execution, each fixture was tested using true-to-size product prototypes and packaging mockups. Product dimensions, spacing, hanging positions, and overall fit were evaluated at actual scale, allowing the assortment and layout to be refined before final production and in-store installation.

Packaging Details


Nail Polish Box Set (5PC)

Lip Gloss
Bunny Keychan Lip Gloss

Lip Gloss Box Set (4PC)

Stationery Set (6PC)

Bracelet Set (3PC)

Faux Nail Set (24PC)

Claw Clips (2PC)

Jewelry (Necklace Set & Earring Set)

Keychains

Disney Licensed Items