omph.
Branding(2024)Design, Content Curation by Sophia Zuo
omph. is a beauty brand designed for a young, expressive audience, built around the concept of cyclic energy—the continuous renewal and flow of vitality in self-care. I developed the brand identity and packaging design for a gift set that includes hand soap, face towel, body lotion, and body wash, creating a cohesive visual system that embodies freshness and positivity.
The design features vivid colors, dynamic shapes, and modern, playful typography, reflecting the brand’s energetic personality. Each element was crafted to feel vibrant, uplifting, and full of motion, capturing the essence of self-care as a joyful, rejuvenating ritual.