Pure Spa
Package Design(2025)Design, Content Curation by Sophia Zuo
For the Pure Spa collection, I designed two PDQs (display trays) featuring beauty and bath products created exclusively for Five Below. Each set was developed with a clear focus on appealing to a young female audience, while showcasing two distinct visual directions.
The first look draws inspiration from desserts, featuring cute, vibrant colors and playful graphics that evoke a sense of sweetness and fun. The second look contrasts this with a pastel, soft-toned palette, emphasizing a calmer and more minimal aesthetic. Together, these two designs highlight the versatility of the brand—balancing youthful energy with gentle sophistication—while maintaining a cohesive, modern retail presentation.