Claire’s × CVS (Halloween Collection)
PACKAGE DESIGN(2026)Retailer: Walmart, CVS & Kohl’s
Design & Rendering & Content Curation by Sophia ZuoThis Halloween collection for Claire’s was developed as a seasonal beauty, accessories, and dress-up program for CVS. The project extends Claire’s playful brand language through a dark purple palette, Halloween-inspired graphics, novelty packaging shapes, and a flexible visual system across multiple product categories.
The design process considered product size, packaging format, SKU density, and retail display needs to create a cohesive and easy-to-shop assortment. From compact nail and jewelry sets to larger dress-up items, each package was designed to feel distinct while maintaining a consistent seasonal identity across the full CVS display.
Project Overview (Claire’s Halloween Seasonal Collection)
A flexible packaging system adapts across small beauty items, accessories, and larger dress-up products while maintaining Claire’s signature purple identity and consistent seasonal graphics.