Easy Peasy
PACKAGE DESIGN(2025)Design & Content Curation by Sophia ZuoEasy Peasy is a baby apparel brand expanding into baby care and household products. I developed the full packaging identity for their new product line, including baby wipes, head-to-toe wash, lotion, and fabric softener. Starting from scratch, I created the visual system, color palette, and graphic language to align with the brand’s natural and nurturing essence.
The design focuses on environmental consciousness and simplicity, featuring soft green tones, clean layouts, and matte finishes to communicate purity and calmness. Select products use kraft paper materials to emphasize sustainability and eco-friendliness. The overall look appeals to young parents seeking gentle, safe, and earth-minded products for their babies, blending a modern aesthetic with a nature-inspired personality.